Newest Aussie high-tech tycoon's multimillion-dollar deal

12/5/2011

http://www.theage.com.au/digital-life/smartphone-apps/newest-aussie-hightech-tycoons-multimilliondollar-deal-20110504-1e7sk.html

Being a techno geek pays big dividends according to this article. What considerations do you think Robert Murray would have had to think about when he started developing his game Firemint? Using the information covered in Business Planning powerpoint outline some of the necessary business areas he would have had to deal with.
Due: Monday 16th May, 2011

24 Comments

terence

15/5/2011 07:56:46 am

he had to do some research on market niches in games especially in the ipod / iphone app million dollar business, he also had to find a source of funding for his game which costed $50000 over 3 weeks. doing research was important to see what people prefer in ipod / iphone games / apps this was crucial to his market success

Lucas

15/5/2011 11:20:13 am

The necessary business area that he would have to deal with would have definatly been research and development meaning he would of had to look into that area of the market especially the Apple-ipads,iphones and appmarket. He would of also needed to find financial funds to help develop his game and the last thing he would of needed to do is find out what the people are looking for. He would of done this perferably by servay.

Lahiru

15/5/2011 12:05:48 pm

The necessary business areas that he would have had to deal with would have been research. In researching, he would have had to find out in a certain way, what type of product people would prefer. This could have been done by surveying people so that he would know the people's opinion on what they like the best. Another thing is that he would need funds in order to actually develop and test his game. This would have been achieved by obtaining sponsors.

Aisha

15/5/2011 01:09:47 pm

The necassary business area that he would have to deal with would have to be research. He would need to research and survey people to find out what apps/games are more popular and with certain age groups as well. He would have also needed to find funding to help create his game.

Ekua

15/5/2011 01:24:00 pm

In order for the development of this game, there needed to be a sufficient amount of research. This would have enabled him to find out which product people would have preferred most. This could have been done by consulting someone who has more knowledge in this area or a simple survey which would have outlined what people would prefer most. A source of funding would have also been needed as the game cost a lot of money to develop.

Marcus

15/5/2011 01:47:57 pm

Mr Murray's experience in the said area (computing - game development) needs to be substantial enough to be able to know what works with the regular consumer and what doesn't. The latter being the more important in this case.

Furthermore, by simply seeing what types of ratings other app developers receive for said games is a good insight as to how Mr Murray was able to succeed in the industry.

p.s I personally enjoyed 'Flight Control' quite alot. And i know a poorly developed game from a good one. So, go figure i say!

Yours truely/my two cents, Jack Beedman... i mean. Marcus

Ally davis

15/5/2011 02:38:58 pm

There is a need for a sufficent amount of research in order for the development of this game. This would of given him an oppurtunity to think about what people prefer the most. This can be done by consulting someone who has more knowledge in this area and more skills to do with the task. A source of funding would have also been needed as the game cost a lot of money to develop.

nicole

15/5/2011 03:00:03 pm

in order to bring a new product into a market that is already quite full with other products you will have to research on the area u want to enter. for example, you'll have to find out who your main competitors, what they have that you have to beat, what people want, what's in higest demand, how much it will cost to get the product up and running, along with future expenses, what type of employees you'll need and what skills do they need to complete the job correctly. secondly, you'll need to find a way to get the funds needed to start everything up.

Fiona

15/5/2011 03:09:52 pm

Robert Murray would have to consider many different things when he started developing his game. First of all he would obviously have to consider what everyone else in the particular market is looking for and what they're likely to purchase. This can be done by surveys or simply having a look at the top bought apps/games in the area he's looking at.
Another consideration would be the funding needed to go ahead with the idea.
A third consideration would be marketing and how to portray the game to the consumers.

Thomas

15/5/2011 04:16:36 pm

surprised that Jack hasn't done the blog this week, disappointing.
Robert Murray would have thought about what he could do, that no one else has yet, to stand out. A little bit of R&D could have helped him achieve a unique gaming name that would soon be successful. Research could of been seeing other peoples app ideas and seeing how they stood out and counter attacked that.
Yeah like Marcus said, flight control is a great game, was on top for a bit and had a uniqueness to it other games just didn't have.

Anita

16/5/2011 12:32:33 am

Robert Murray would have to consider the risk of it failing when he started developing his game firemint. He would have to deal with competition becuase iphone apps are a popular business venture and he would be competing with other people.

Ansa

16/5/2011 01:26:28 am

The necessary besineas area that he would have to deal with would probably be research. I think it is vital that he takes into account that he needs to find out what people of this day an age like and prefer. He needs to research in order to produce the best apps/games possible, there are a lot of strong competitors such as apple. i.e iPhone, iPad and iPod. So he needs to research.

Kasey

16/5/2011 05:19:04 am

Research would have to be the most important consideration in this particular area of business. This is due to the fact hat he needs to have reasonable understanding of what the consumer wants in terms of iphone/apps/gaming etc. Another factor would be deciding what type of niche he wanted to specify in for an increased chance of higher profitability rates and more success. Prior knowledge of this industry would also benefit these chance.

Eleanor

16/5/2011 06:55:13 am

Robert Murray would of had to take into consideration the demographic his game would be appealing to, and how much this type of demographic would be willing to pay for the game. He would probably also look into the competition, other games produced from apple products, what is popular, and where there was a gap in the market.
Marketing would also have to be taken into consideration, who he is marketing to, how he is going to do this, where the game will be advertised.

gibbson

16/5/2011 04:21:37 pm

im going to agree that he should do alot of amount of research before he develops firemint. he would need people advice and there suggestion what people want and likes, and to check overall what is the best solution.

Nick

16/5/2011 04:49:21 pm

Mr Murray's aim was to be the first to create a game of its type that would appeal to the consumer, which he has done very well in.
His games are all still in the top charts I think this is saying something, he and his team have done very well finding out what people like and how it is presented to them, its as simple as clicking a button and what better platform to choose from than on the iphone/ipad.

I myself being a developer of iphone apps have now learned how to go about creating something for a certain group of people and what stuff it has to have for them to enjoy using it.

http://itunes.apple.com/au/app/josh-the-pl0x-soundboard/id393731406?mt=8#

My Ten Billion Dollars, Nick Sala

Zac

17/5/2011 02:08:19 am

He would need to research apple and apps and would need to research what people would enjoy and would need to upgrade the application.
But his app has became successful and has made a lot of money

Angie

17/5/2011 01:46:09 pm

Research would have been a main factor he would have had to consider when developing his games as well as creating his own fresh and exciting ideas and coming up with a game solution that would stand out and make itself more appealing then the games of rival game developers. To reel in his specified target audience he’d need to consider game genre, graphic quality, design, sounds and even contrasting colors, all the things that will absorb the gamer and instantly upon just looking at it, make them want to buy. The issue with videogames is that you need to get it right the first time, otherwise competitors can follow up on your idea and improve it for themselves. He even would have needed to work on game duration and concentrate on the difficulty of its levels so customers get their fortunes worth. Kudos on his success in game development because it’s actually frustratingly hard.

kalmer henrico

17/5/2011 04:19:06 pm

The necessary research he would have had to deal with was research as research is one of the most important because you would need to see what people like and what people dont like. if u find out these things you can create a good game and sell good.

ryan

19/5/2011 03:57:45 pm

The necessary business areas that he would have had to deal with would have been research. In researching, he would have had to find out in a certain way, what type of product people would prefer. This could of been done by surveying people because you need to understand what they like and don't like. If you can find those things out you would be able to make a great game therefore making it easy for it to sell

Alec

20/5/2011 05:19:25 am

Research is important and necessary to understand what people do and don't like. if you learn this you can create a good game and sell alot to make quite a profit.

charlie

22/5/2011 01:47:07 pm

The necessary business area that he would have had to deal with would have been research and development, because with research he can find out what people prefer, because you are obviously going to make more sales when you know what the higher percentage is of people who want it in that way. The development is also a key factor because what is a game whitout development.

Tim

24/5/2011 06:51:45 am

considerable research into the target niche market of this product would of been essential to its success.
however, this niche market is not so much an age catagory but is actually anybody who owns iphones/ipod touches.
as an iphone user myself, i am constantly on the lookout for new and fun games/apps to play, and an app with the name 'flight control' appeals to me straight away.
every kid has dreamed of flying at one stage in their life, and a game which puts the user in control of an airport in the palm of their hand is a guaranteed success

irene

11/6/2011 06:51:22 am

research is always required when bringing out something , especially when it has already been brought out. you have to resaerch what made that product sucessful and then look at what you could do different to even cme into competition. and the fact that he wants to go on a app/iphone it is going to b very competitive.

Newest Aussie high-tech tycoon's multimillion-dollar deal

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