Subway now has more retail outlets than MacDonalds. "The company said some of its success was due to its private ownership. Subway was founded in 1965 and is not listed on any stock exchange" Do you think that Subways' company structure really has any affect on its success, or is it possibly a marketing gimmick? Does MacDonalds franchise structure have any impact on its success or otherwise? If legal structure is not the answer what do you think is the reason for the sudden change in MacDonalds fortunes?
Due Monday March 21, 2011